The Only 1:1 Executive Health Program That Guarantees Visible Abs
Made for the busiest, most travel-heavy schedules on Earth, with a 99% transformation rate.
Get visible abs in under 12 months, zero chronic pain, and higher energy than you've had in a decade, guaranteed, or we coach you for free until we get there.
Get visible abs in under 12 months, zero chronic pain, and higher energy than you've had in a decade, guaranteed, or we coach you for free until we get there.
Apply for Q2 cohort
Skimming?
Here's what you'll walk away with:
01
How founders are getting to 10% body fat on 3 hours of training a week
The guys still grinding 90-minute sessions are getting worse results than the ones who restructured. I'll show you the exact 3-hour weekly structure our clients use to drop from 28% body fat to single digits (while running multiple companies and traveling 2 weeks a month).
02
WHY FITNESS GURU PROGRAMS DON'T WORK FOR BUSY EXECUTIVES
You already know what to do, that's not the problem. Most of the fitness influencers out there would crumble if they had your schedule & level of responsibility. We built this program from scratch for executives and busy professionals, and as of today it has a 99% transformation rate, including from guys with even less time than you.
03
WHAT ELITE ATHLETES UNDERSTAND THAT FOUNDERS & EXECUTIVES DON'T, AND WHY FALLING OFF IS STRUCTURALLY IMPOSSIBLE FOR THEM
We coach hundreds of professional athletes, including NFL Pro Bowlers, UFC champions, and Olympic Gold Medalists. We've taken the best of what works from concierge medicine, sports psychology, and decades of high-level coaching, and architected a system with a 99% success rate, but specifically designed for busy executives.
04
WHETHER STNDRD IS THE RIGHT FIT FOR YOU
Apply for your higher standard year below. Answer 7 questions. Book a Performance Planning Call. We'll show you your 12-month blueprint, your projected results, and a clean yes/no on fit.
Ben
“This is the first time I actually have hope again in this area. This protocol feels very doable to me, surprisingly, and yes I'm definitely noticing results already.”
john
“I didn't realize this was affecting my confidence until I started to actually experience changes. I feel the best I've felt in a long time.”
Michael
“This is the first time I`ve seen real results. "I finally have energy, strength, and confidence again.”
IF YOU'RE TIRED OF BEING PUT IN THE SAME "BOX" BY EVERYONE YOU MEET... THIS IS FOR YOU.
If life as "the overweight manager/dad/uncle/husband" felt like something you could tolerate for another 5 years, you wouldn't still be reading this.
Chances are, you don't want to look like a bodybuilder.
You just want your significant other to see you in a way she might not currently see you underneath it all.
You want your presence to actually feel inspiring to the people you lead. And you want other people to stop immediately placing you into a stereotype that destroys your confidence from the outside in.
The reason all of the trainers, fitness apps, workout programs, and fad diets haven't worked for you is not because you're genetically broken.
It's because you actually get shit done in your daily life, and you don't have time to spend 90 minutes in the gym 5-6 days a week, meal prepping, and worrying about every little calorie.
A schedule like yours calls for a completely different system than what all of the fitness "experts" would give you. We built that system from scratch, and it has a 99% success rate for guys even busier than you.
YOU'RE NOT LAZY. YOU'RE BUSY, AND YOU DON'T HAVE AN ACTUAL SYSTEM.
01
Fragmented solutions
Your trainer doesn't see your bloodwork. Your doctor doesn't see your training. Your nutritionist guesses. Your sleep tracker is a separate app. You are the unpaid project manager trying to integrate it all at 11 p.m. It was never going to hold.
Here’s why nothing has stuck long term:
02
No real diagnostics
You changed everything without ever testing your labs, hormones, neurochemistry, joints, sleep architecture, and stress as a single picture. You've been guessing for a decade.
03
Programs built for someone else
Your trainer doesn't see your bloodwork. Your doctor doesn't see your training. Your nutritionist guesses. Your sleep tracker is a separate app. You are the unpaid project manager trying to integrate it all at 11 p.m. It was never going to hold.
04
NO ACTUAL ACCOUNTABILITY
"How's it going?" texts. Generic check-ins. Trainer DMs you ignore. None of it works on someone who already holds everyone else to a higher bar.
05
No identity shift
You tried to fit fitness in instead of rebuilding who you are and how you operate. You can't bolt this onto your life. You have to install it.
So you bounced between plans, plateaued around the same soft set point, and quietly lowered your standards for your body. It’s not that you can’t follow a plan. It’s that you’ve never had a plan worthy of you.
RECENT 4-6 WEEK TRANSFORMATIONS
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Here's What Olympic Athletes Understand That PROFESSIONALS Don't.
If you took a pro athlete and made them 100 pounds overweight overnight, nobody would question whether they'd come back.
Why? Because they don't get in shape. They don't stay in shape. They are in shape. Their identity pulls them back to baseline automatically. No motivation required. No discipline required. No daily negotiation with themselves.
Right now, if you're stuck, it's not because you don't know what to do. There's more fitness information available than at any point in human history.
You're stuck because your identity doesn't require it yet. Your environment doesn't reinforce it. And you don't have a system that does the thinking for you.
You don't need another program. You need a system built around a busy schedule that you can't fall out of.
Our way of operating removes all daily negotiation. Because the moment you remove the negotiation, you stop needing the motivation.
That's the shift, and we install it right away.
STNDRD 1:1 IS BUILT ON
A FOUR PHASE SYSTEM.
Guaranteed results. One integrated team guiding you through each phase.
We do all of the thinking and planning for you to remove all negotiation.
We do all of the thinking and planning for you to remove all negotiation.
01
ASSESS
week 1
We test what nobody else tests as one picture: bloodwork, hormones, neurochemistry, orthopedic, sleep, stress, and lifestyle. By week two, we already know exactly what's broken and why nothing has worked.
02
REBUILD
months 1-3
30-Day Fast Track to quickly drop body fat, reduce inflammation, and cut pain. Followed by a 90-day structural rebuild so your joints and movement patterns can handle real load.
03
OPTIMIZE
months 4-8
Quarterly lab re-tests. Weekly done-for-you training and nutrition. Daily check-ins. Direct DM access to your coach. The most dramatic body changes happen here.
04
MAXIMIZE
months 9 to 12
Two in-person private Performance Intensives. Higher Standard Circle access. Subconscious re-programming to lock in who you want to be permanently and eliminate self-sabotage.
01
Coach + doctor co-sign every protocol. Not a trainer guessing from Instagram. Not someone handing you a PDF. One integrated team.
These are not "meetups", they are deep work on your body, movement, and daily rituals.
02
Labs, neuro, ortho, and performance data in one system. Not scattered across five portals you never check.
03
Daily Success Check-ins, weekly Loom reviews, and 24/7 DM/voice access: this is a performance department, not a course.
04
Two in-person Executive Performance Intensives instead of “meetups” – deep work on your body, movement, and rituals.
05
Elite Circle: a curated room of high-earning operators who who reinforce your new identity.
06
Guaranteed progress tied to real numbers, or we coach you for free.
07
We make it fun. We're not here to micro-manage your whole life to be about fitness. We're giving you our system that makes success inevitable, and we're guiding you every step of the way.
nathan brimm
Business Owner, 39 years
I'm about to turn 48 and I have never felt better in my life, no exaggeration. Justin and his team really know their stuff, it's no surprise Chris chose to work with them.
DAYTON LEE
Construction, 48 years
My expectations were truly surpassed by Justin and his team. They really know their stuff and I could not have gotten the results I have if it weren't for their continual support
GEORGES T
Sales, 30 years
The coaches are top notch guys....they know what they are doing and the results speak for themselves.../ would highly recommend this program to...
COACH TO TODAY’S MOST ELITEPERFORMERS.
Budda
Baker
Marcus
McGhee
Ryan
Hughes
Will
Tennyson
Jason
House
Helen
Maroulis
Christian
Guzman
Chris
Bumstead
Jalen
Thompson
David
Laid
Here's Exactly What YOU GET When You're Accepted.
STNDRD 1:1 EXECUTIVE HEALTH COACHING
01
12 months 1:1 Performance Coaching and Optimization Consults
Weekly done-for-you training custom training program
Custom nutritional program tailored to your body and schedule
Daily Success Check-ins via app
Two Private Events with elite guests & media coverage.
Ongoing DM / voice access to your coach
CUSTOM ACCELERATORS
01
Full diagnostic lab + neuro/ortho/performance intake
02
Quarterly lab panels + optimization consults
03
Custom supplement protocols that speed up results, with preferred pricing.
Bonuses
01
Higher Standard Circle membership (private community of top earners):
02
Two Higher Standard Summits with elite guests & media coverage:
03
STNDRD Training Kit + merch shipped on enrollment:
Why I Built This.
I was operating multiple companies with kids, constant travel, meetings around the clock, and the quiet 3 a.m. pressure of being the person everyone leaned on. I experienced first hand the impact that has on the body.
I watched other founders, executives, people I respected - all quietly dealing with chronic pain, brain fog, 25-30% body fat, and trying their best to pretend it wasn't there.
Same pattern every time: huge ambition. Plenty of money. But no actual system for maintaining the body they really want amidst a packed, travel-heavy schedule.
It becomes the bottleneck on everything else. Their self-esteem, their relationship with their girlfriend or wife, and the example they're setting for their kids.
I built this because I needed it. We've taken the best of what works from concierge medicine, sports psychology, and decades of high-level coaching, and architected a system with a 99% success rate, designed around one outcome:
Your body finally matching the person you've always known you were meant to be.
Justin King
Founder, STNDRD
Two guarantees. Not one.
Follow your customized Fast Track protocol for 30 days. If you don’t:
Drop at least 2.5% body fat
Gain measurable strength
Feel noticeably less pain
We coach you free until you hit those numbers.
30-DAY FAST TRACK Guarantee
If you start above 25% (men) / 31% (women) body fat and maintain 93% adherence for 12 months, we guarantee:
Visible abs (≈10% for men / 16% for women)
Or we coach you free for up to 12 more months until you get there
We take all the risk. Your success is imperative.
12-Month “Abs or We Coach You Free” Guarantee
Fast Track Implementation Call
One-on-one, translate diagnostics into 30-day plan.
Spouse/Partner Onboarding Call
Align home environment
Media Asset Pack
Professional before/after photos
GEORGES
MARK
John
Picture this:
You wake up and there's zero grogginess, you're actually excited to get out of bed and start your day.
There's no stiffness or soreness any more, those days are gone. You look in the bathroom mirror and see clear, visible ab lines, even relaxed. You feel confident standing in front of your girlfriend or wife, not insecure about what she's thinking about you.
You walk into the office and people double-take. You're still you, same role... but completely different presence.
Your team assumes you're training for something. Your partners and investors also quietly clock the difference: "This person has their life handled."
Now it's 3 p.m., you used to reach for coffee number four at this time, but you're still sharp. Zero brain fog, it's hard to imagine you used to "crash" in the middle of the day.
You finish the day with energy left for your partner, your kids, or your next big thing, without feeling like you had to sacrifice your body to build your business.
Every metric that matters, from body fat, to strength, pain score, sleep, to every day output, has all been tracked and improved for a year straight. On paper and in the mirror.
This is what a year from now feels like, and the entire time, the system you used to get there felt second nature to you, because it was designed for those with a busy life.
Apply FOR STNDRD 1:1 COACHING
Click below, complete the brief application, and if there's a fit we'll map your 12-month blueprint on a call. If we can't help, we'll tell you straight.
apply now
FAQ
I’m extremely busy. How much time does this actually take weekly?
We design around your calendar. Most clients train 3–4 hours per week, total. Your programming, nutrition, and recovery are done for you. You just follow the plan we lay out inside your existing schedule.
I travel constantly. Can this work on the road?
Yes. We program for hotel gyms, bodyweight-only days, and timezone shifts. You’ll have one plan that adapts to your travel, plus daily check-ins to adjust in real time.
Do I have to come to Scottsdale or Nashville?
The entire program can be done remotely, but most clients choose to attend the two in-person Performance Intensives because they compress months of progress into two days. We’ll schedule them around your calendar.
I've tried everything. Why would this be different?
You’ve never had full diagnostics, a coach and doctor co-signing one integrated plan, daily accountability, and a hard guarantee tied to specific metrics. This isn’t another template; it’s a performance department built around you.
What if my spouse isn't on board?
That’s why we include the Spouse/Partner Onboarding Call. We align expectations, schedule, and environment so you’re not fighting your own household to make this work.
What if I’m already under 25% / 31% body fat?
You still get the same level of care, diagnostics, community, and Intensives. The abs guarantee applies above those thresholds, but your targets will be set based on your starting point (performance, leanness, pain, etc.).
Is my health information kept private?
Yes. All labs and health data are handled through secure, HIPAA-compliant systems. Your participation is confidential; you control who knows you’re in the program.
What happens on the first call?
We’ll review your goals, medical history, current metrics, and constraints. If we’re confident we can deliver, we’ll recommend a plan and walk through logistics, investment, and start date. If not, we’ll tell you and point you in a better direction.
What if I don't qualify?
If you’re not a fit for Maximizer (timing, health history, or commitment), we’ll share alternative next steps, including shorter rebuild options when appropriate.
