Work 1-on-1 with us for 90 days & Get A Customized Protocol, Every Supplement Planned For You, & Guaranteed Transformation

We actively train Chris Bumstead (6x Mr. Olympia), Budda Baker from the Arizona Cardinals, Jalen Thompson, Olympic Gold Medalist Helen Maroulis, & Hundreds More.



We will install the exact same systems we've used for 27 NFL teams, UFC fighters, and busy professionals that have a 99% transformation rate (for people busier than you), guaranteed, or we coach you for free.
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Ben
SaaS Founder
Body Fat
23.2%
9.8%
muscle
+22 LBS
Energy & output
FIXED ✓
Ben realized he had been spinning his wheels for 10 years and wanted a change at 40. He always thought the career, the family, and general life made results like this “unreachable.” In 3 months he got more results than he had in the previous 10, all because of one commitment: one system.
FIRST 16 WEEKS
  • 23.2% to 9.8% body fat
  • Gained 22+ lbs of muscle
  • Proved results aren’t reserved for “special people”  they come from the right system and execution
JOHN
Multiple 7/8 Figure Founder
fat lost
100+lbs
body fat
33%
15%
Daily output
FIXED ✓
John built multiple 7/8 figure companies and realized he lost himself in the midst of it. He thought he didn’t have time and that he’d always be the “fat dad.” Instead, he found the system that helped him drop 100+ lbs of fat while gaining muscle, impacting more than just his physique: his mindset, his marriage, his family, and his output.
1 YEAR TRANSFORMATION
  • 100+ lbs of fat lost
  • 15+ lbs of muscle gained
  • Gained back who he was, and is now discovering who he can be with no limitations.
Andy
Founder (Exited)
Andy had scaled and sold his business and achieved what he never thought possible, but he lost his body and his system in the process. He came to STNDRD with his wife in order to earn the same level of success he found in his career, but now in his business. He now lives by a higher standard and leads by example for his wife, his kids, and even his extended family on how a man lives when he truly has high standards in every area!
FIRST 16 WEEKS
  • Dropped to composition goal
  • Added muscle while dropping fat
  • Found a system he can actually maintain for the rest of his life

IF YOU'RE TIRED OF BEING PUT IN THE SAME "BOX" BY EVERYONE YOU MEET... THIS IS FOR YOU.

If life as "the overweight manager/dad/uncle/husband" felt like something you could tolerate for another 5 years, you wouldn't still be reading this.
Chances are, you don't want to look like a bodybuilder.
You just want your significant other to see you in a way she might not currently see you underneath it all.
You want your presence to actually feel inspiring to the people you lead. And you want other people to stop immediately placing you into a stereotype that destroys your confidence from the outside in.
The reason all of the trainers, fitness apps, workout programs, and fad diets haven't worked for you is not because you're genetically broken.
It's because you actually get shit done in your daily life, and you don't have time to spend 90 minutes in the gym 5-6 days a week, meal prepping, and worrying about every little calorie.
A schedule like yours calls for a completely different system than what all of the fitness "experts" would give you. We built that system from scratch, and it has a 99% success rate for guys even busier than you.
Apply now

RECENT 4-6 WEEK TRANSFORMATIONS

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WHY YOU’RE STUCK

It’s not that you haven’t tried. You’ve probably:

Hired generic trainers who count reps and text you PDFs.
Followed influencer workouts made for 100,000 people… not you.
“Ate clean” until life got busy, stressful, or you had to travel.
Apply now

The real problems:

Zero real accountability at your level
You live in a high‑pressure world. You need a coach who understands that, not someone asking if you “drank water today”.
Random plans vs engineered protocol
You’ve been stacking tactics, not running a system. Every change fights the last one.
No real assessment
Nobody has run a full orthopedic, performance, and lifestyle audit to find your bottlenecks.
THE 10-POINT EXECUTIVE DIAGNOSTIC

a 10-point PROPRIETARY SYSTEM, ALL TAKEN CARE OF FOR YOU

Two guarantees.
Not one.

30-DAY FAST TRACK Guarantee

Follow the Fast Track for 30 days. If you don't drop at least 2.5% body fat, gain measurable strength, and feel noticeably less pain, you get a full refund of what you paid.

12-Month Higher Standard Guarantee

Abs in 12 months. Or we coach you free until we get there. If you start above 25% body fat and maintain 93% adherence for the year, you get visible abs (10% body fat). If you don't, we keep coaching at no additional cost until you do.

What's inside your Higher Standard Year.

01
12 months 1:1 Executive Physique and Performance Coaching
02
Full diagnostic lab plus neuro/ortho/performance intake
03
Higher Standard Circle membership (curated peer room)
04
Coach + doctor co-sign on every protocol
05
Quarterly lab panels + optimization consults
06
Two Higher Standard Summits with elite guests
07
30-Day Fast Track Protocol
08
Daily Success Check-ins + weekly Loom + DM access

Picture this:

You wake up and there's zero grogginess, you're actually excited to get out of bed and start your day.
There's no stiffness or soreness any more, those days are gone. You look in the bathroom mirror and see clear, visible ab lines, even relaxed. You feel confident standing in front of your girlfriend or wife, not insecure about what she's thinking about you.
You walk into the office and people double-take. You're still you, same role... but completely different presence.
Your team assumes you're training for something. Your partners and investors also quietly clock the difference: "This person has their life handled."
Now it's 3 p.m., you used to reach for coffee number four at this time, but you're still sharp. Zero brain fog, it's hard to imagine you used to "crash" in the middle of the day.
You finish the day with energy left for your partner, your kids, or your next big thing, without feeling like you had to sacrifice your body to build your business.
Every metric that matters, from body fat, to strength, pain score, sleep, to every day output, has all been tracked and improved for a year straight. On paper and in the mirror.
This is what a year from now feels like, and the entire time, the system you used to get there felt second nature to you, because it was designed for those with a busy life.

FAQ

How much time does this actually take weekly?

Yes, STNDRD is for anyone serious about improving their physique—whether you’re a beginner looking to build muscle, an experienced lifter aiming for progressive overload, or a competitive bodybuilder fine-tuning your training.

I travel constantly. Can this work on the road?

Yes. We program for hotel gyms, bodyweight-only days, and timezone shifts. You’ll have one plan that adapts to your travel, plus daily check-ins to adjust in real time.

Do I have to come to Scottsdale or Nashville?

The entire program can be done remotely, but most clients choose to attend the two in-person Performance Intensives because they compress months of progress into two days. We’ll schedule them around your calendar.

I've tried everything. Why would this be different?

You’ve never had full diagnostics, a coach and doctor co-signing one integrated plan, daily accountability, and a hard guarantee tied to specific metrics. This isn’t another template; it’s a performance department built around you.

What if my spouse isn’t on board?

That’s why we include the Spouse/Partner Onboarding Call. We align expectations, schedule, and environment so you’re not fighting your own household to make this work.

What if I'm already lean?

First off, congrats! You are in a small percentage of individuals. One small KPI we push for is 10% bodyfat (abs all the way down). But if you know anything about training, that's only one piece of the puzzle. Abs don’t guarantee pain relief, mental mastery, a better homelife, and changing your life. That’s why our system doesn’t just push for abs. You are just one step ahead of the rest and you are ready to reap the benefits that come after.

What happens on the first call?

We’ll review your goals, medical history, current metrics, and constraints. If we’re confident we can deliver, we’ll recommend a plan and walk through logistics, investment, and start date. If not, we’ll tell you and point you in a better direction.

What if I don’t qualify?

If you’re not a fit for Maximizer (timing, health history, or commitment), we’ll share alternative next steps, including shorter rebuild options when appropriate.

WHAT WILL A NORMAL DAY LOOK LIKE?

Imagine waking up and not stressing about the ache in your back getting out of bed. You have control over your morning and finally have the self-discipline to dedicate your morning to growth and what matters most. You answer a simple 60-second daily check-in and execute your morning habits. All of your nutrition decisions are handled and adjusted in real time — travel, vacation, home, team dinner, all handled by your coach.

You are proud of who you are, how you are performing, how you are producing, and how you are showing up — not just for yourself and professionally, but for your family, your kids, and those who look up to you. You train and have no pain. You cherish the results you've earned: abs, legs that are functional, an upper body like an athlete, and the ability to do whatever your mind wants with no restrictions.

Any pain pops up? Your team has a plan. Any health marker need improving? Your concierge doctor team executes, anticipates, and keeps you on the cutting edge. You have built a team that handles your body so you can just show up in life. Never again do you worry about a FAD diet, fixing an injury, or not being the man you believe you could be — you just ARE. And there is no chance of backsliding ever again.

IS THIS JUST A COOKIE CUTTER PROGRAM WITH CHECK-INS?

No — this is the highest level of performance coaching on the market. This wasn't even available 3 years ago; it was strictly reserved for the most elite performers. This is 24/7 access to your one-on-one coach, your concierge doctor, and your community — Chris Bumstead, Justin King, the industry's best coaches, and a group of people who are done settling and ready to raise and grow their standard.

Who Exactly Is Chris’s Coaching Team I’ll be Working With?
“I don’t think you guys understand how busy I am”
What Makes This Different From Every Other Program out there?
Is This Just Macros, Sets, and stuff I already know?
“I don’t Want to look or live like a bodybuilder”
Why Do People Fail With 98% of Other Programs?
Who Is STNDRD Coaching Really For?
What Lasting Impact Does STNDRD Coaching Really Have?
My expectations were truly surpassed by Justin and his team. They really know their stuff and I could not have gotten the results I have if it weren't for their continual support
adam johnson
Business Owner, 38 years
-12 kg
of body fat